'The Hunger Games: Mockingjay Part 1' (Lawrence,2015)
The Conventions:
- The trailer shows the 'best bits', intense action scenes are shown to grab attention, for example many scenes with explosions are shown as explosions cause instant attention whether on a screen or in real life.
- The trailer must establish the genre of the film, and this is successfully shown to be an action film due to the fighting and shooting of fire arms, along with explosions.
- The big stars are promoted highly to sell the film, Jenifer Lawrence, being the main protagonist, is shown in the majority of the trailer.
- Fast visual images- quick glimpses of buildings falling, planes crashing and arrows flying.
- The dialogue presented is usually one phrase, for example; 'Its the things we love most that destroy us'.
- Dramatic camera angles are shown, mid air shots of panes and air crafts, wide shots of significant settings, birds-eye views, landscape shots.
- Clips of action cut straight to the title of the film which is shown at the end of the trailer.
The target audience:
- The film has lots of action and a very well known cast so there is no specific target audience but this film would appeal to 15-30 years old. This film is part of a big franchise therefore the film already has many fans so it already has an audience.
Distributors targeting the audience:
- The majority of social media users are of this 15-30 age, therefore promoting the film on social networking sites will target this audience.
Personal response:
- The trailer for 'Mockingjay part one' is very engaging with class clips of powerful action. However I am not a fan of The Hunger Games films and therefore the trailer does not urge me to see the film. Despite my opinion, the franchise is very successful worldwide.
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