'Spectre' (Mendes, 2015)
The Conventions:
- The trailer provides a montage of the best parts of the film, including an exhilarating car chase, collapsing buildings, helicopter stunts and huge explosions.
- The genre of the film is established as an action thriller as the trailer shows a build up of action leading to a thrilling ending.
- This is Daniel Craig's fourth Bond film therefore he is used significantly to sell the film and plays the biggest role in the trailer to attract an audience.
- As the trailer progresses, the speed of visual images and clips increases to represent the thrill of the film.
- One liners are used as it doesn't reveal too much about the film but these one liners are powerful as they set the mood and genre of the film, 'It was me James...the author of all your pain'.
- Mixture of camera shots; helicopter shots, shots from sports car whilst during a chase, landscape shots, air plane shots.
- At the end of the trailer the title boldly appears so at the end of the fast paced trailer the viewers are memorably left the the title.
The target audience:
- There has been 24 Bond films since Ian Fleming created the character in 1954 and so the target audience has no specific age but the target audience are fans of action thrillers, or fans of British based films.
Distributors targeting the audience:
- The British based film is promoted with pride in British culture significantly in mind, the film is promoted across London on red buses and black taxis, on London Underground tubes, therefore the film is promoted with the same identity as the film.
Personal response:
- This trailer successfully attracts an audience as it provides everything that is needed for a powerful action trailer. It has eye-catching explosions, fast paced chases, fatal tragedies and a well known cast. I am a huge fan of the Bond films and am very impressed with the 'Spectre' trailer, it is slick and sophisticated with the style the Bond is known for.
Official Website: www.sonymovies.com/spectre
Social Network Sites: Twitter, Facebook
Viral Marketing: Twitter, online banners
Fan Sites: www.007.com
Actors: Daniel Craig, Christoph Waltz, Lea Seydoux
Director: Sam Mendes
Merchandise: Collectables, Fragrances, DVDs, Books, Clothing, Jewellery
Production Companies: Eon Productions, Columbia Pictures, Metro Goldwyn Mayer
Pre-Production: Budget: $245,000,000, Locations: London, Mexico City, Rome, Austrian Alps
Production: Filming took a total of 7 months during 2014-15, production began on 8th December 2014, at Pinewood Studios, Mexico City; 1500 extras for 'The Day Of The Dead' which took six months, Guinness World Record for biggest cinematic explosion filled in one shot filmed in Morocco, 8 Aston Martin Cars made for the film. 'Visceral excitement you can only get from real stunts' - Mendes (Director).
Post-Production: Composer: Thomas Newman, the film contains over 100 minuets of music, the soundtrack was released on 23rd October 2015 in the UK, in September 2015 it was revealed that Sam Smith would collaborate for 'Writing's on the wall'.
Distributors: Columbia Picture, MGM Pictures
Exhibitors: IMAX, BFI, Odeon, Vue, Cineworld
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