Luke Young: September 2017

Monday, 25 September 2017

Genre in Music

Genre in Music Videos

Rock - These music videos usually include a whole band, typically a minimum of 3-4. In terms of costume, dark/black clothing in very common. Tattoos and piercings are a key element of the rock theme. The music videos will use low key lighting to create a dark atmosphere however high key lighting can be used as a spotlight on the lead singer.

Dance - Dance music videos will consist of fast cuts which stay in tie with the bet of the music. Verisimilitude is created by all the fast paced shots and cuts and mid shots as this style replicates a club scene. Some parts of the video may be in slow motion which contrasts the tempo of the music but it puts focus on significant shots.

Pop - The costumes will be fashionable and up to date and the general atmosphere will be positive. Pop music videos tend to stick to the current trends as pop is largely associated with teens who are typically trend followers and are heavily influenced by their pop idols.

Alternative - The costumes of alternative rockers in music videos will be quite casual; with baggy T-shits and jeans with mid length scruffy hair. The settings of the music videos would be in quite grungy locations; for example run down buildings.

Hip-hop - Hip-hop music videos typically have low angle close ups of the rapper to show their influence over their audience and suggests that they are important enough to have the whole frame to themselves as they intent to be the focus. A common theme of thee music videos is the dismissal of women and their desire for these rappers. A lot of the costumes will include sporting attire, for example; basketball jerseys or trainers. There will be constant referral to wealth whether through props or lyrics.

In hip-hop it is a convention for artists to work with other artists of the genre. Dr. Dre helped launch Eminem's career and therefore they have worked on many songs together and featured in their videos together. Modern hip-hop artists follow this convention, for example; The Weekend features in Lil Uzi Vert's new video 'XO Tour Llif3'. In addition, voyeurism extensively used in hip-hop music videos which keeps audiences engaged.

Hip-Hop Artists New: Drake, Travis Scott, J. Cole, Kendrick Lemar, Lil Uzi Vert, Migos, Rae Sremmurd, A$AP Rocky.

Hip-Hop Artists Old: Eminem, Dr.Dre, 2Pac, Jay-Z, Beyonce, Kanye West. These artists have influenced all of the recent Hip- Hop artists and still bring out music today. Many of these artists have their own record labels where they sign new artists, for example Travis Scott is signed to the Label that Kanye West founded in 2004 - GOOD Music.

Hip- Hop Labels - Death Row (Dr.Dre, 2Pac) Dreamville (J.cole) GOOD Music (Travis Scott, Kanye West) Sony Records (Beyonce)

Hip Hop Tracks: Humble - Kendrick Lemar My Name Is - Eminem Tuscan Leather - Drake Stronger - Kanye West

Audience:

There is no specific age range for Hip-Hop but the age would lie between 18 and 30 years old, however younger listeners are becoming more common.
70% of Hispanic adults listen to Hip-Hop.
40% of listeners are African American
12.5% of Hip-Hop audience use radio to listen to this music rather than other formats such as Spotify, YouTube.