Rogue One
-A Star Wars Story-
'Rogue One: A Star Wars Story' (Edwards, 2016)
Digital Marketing
- Official Website: http://www.starwars.com/films/rogue-one
- The first and second trailer appears on the home page of the Star Wars website. The trailer shows the setting, aspects of the film, mainly fast paced action scenes to excite the audience. The title is presented with the famous Star Wars text and it's unique font, this synergistic element appears on trailers, posters and all other types of advertisement.
- The poster on the official website shows the main characters of the film all in their costumes which represent their rebellion. It also includes the synergistic element; the gold Star Wars text. A teaser element is also included, a faded image of Darth Vader, which for fans of the franchise will cause great anticipation to see the film. The background of the poster shows a light and a dark side which is a reference to the original trilogy and also explains the two groups that are involved in the film. The release date is included at the bottom of the poster as well as the credits of director, producers, production company, distributors, etc.
- On the home page of the official website there are many interactive tabs. There is a line of social medias which Rogue One are advertising on, such as; Facebook, Tumblr, Twitter, Instagram, Google plus, Youtube. In addition, the users of the website can explore News&Blogs, Videos, Events, Films, TV Shows, Games&Apps, Community.
- All the interactive elements of the website are pull aspects as the audience are exploring the advertisement themselves.
- The Synergistic element is the famous Star Wars text found at the top of the official website, which has been used in every film in the franchise. This is a well recognised piece of text that has been well known since the first film in the 70's.
- Convergence is used within the official website to incorporate different media formats to further advertise them film. Games&Apps are available such as Battlefront on PS4 and Xbox, The Lego Star Wars Saga game and also Lego have produced a range of toys based around the new film. Apps such as Angry Birds have also created games based around Rogue One. There are also TV series based on Star Wars which can be found on the official website.
- The Official Website successfully advertises the new Star Wars film with many interactive aspects and most importantly shows both of the Official trailers which is the most powerful type of advertisement.
Distribution:
- The Distributor of Rogue One is Walt Disney Studios Motion Pictures.
- The initial release of the film is December 14th in Belgium.
- The World Premiere of Rogue One took place in Hollywood at Pantages Theatre, California on December 10th.
- The film is being advertised on the home page of IMDB with videos, interviews, trailers and articles about the film.
Production:
Pre-production: The budget of Rogue One sums to $200,000,000. The stars of the film are; Felicity Jones, Diego Luna, Ben Mendelsohn, Donnie Yen, Mads Mikkelsen. The film is directed by Gareth Edwards and produced by Kathleen Kennedy, Alisson Shearmu and Simon Emanuel.
Production: Filming began at Elstree Studios, Hertfordshire on August 8th 2015using an Ultra Panavison 70 lenses with Arri Alexa 65 cameras. The production company is Lacasfilm. The locations used for production were Laamu Attol in the Maldives, Iceland, Jordan, London; Canary Wharf Tube Station.
Opening Weekend Figures:
The opening weekend for Rogue One created $290.5 million Thursday 15th - Sunday 18th December 2016
Budget: $200,000,000
Box Office Stats: $1.056 billion
Director: Gareth Edwards
Actors: Felicity Jones, Diego Luna, Ben Mendelsohn
Production Company: Lucasfilm
Producer: Kathleen Kennedy
Distributor: Walt Disney Studios Motion Pictures
Exhibitors: Odeon, Vue, Cineworld, Sky, Amazon etc.
Premier: 13th December 2016 United Kingdom
Opening Weekend Figures:
The opening weekend for Rogue One created $290.5 million Thursday 15th - Sunday 18th December 2016
Budget: $200,000,000
Box Office Stats: $1.056 billion
Director: Gareth Edwards
Actors: Felicity Jones, Diego Luna, Ben Mendelsohn
Production Company: Lucasfilm
Producer: Kathleen Kennedy
Distributor: Walt Disney Studios Motion Pictures
Exhibitors: Odeon, Vue, Cineworld, Sky, Amazon etc.
Premier: 13th December 2016 United Kingdom
